A new Responsible Gambling Code was launched during the recent European I-Gaming Congress in Barcelona. The code is the result of a joint effort by the e-Commerce Online Gaming Regulation and Assurance (eCOGRA), GamCare and the Remote Gambling Association (RGA).

The initiative seeks to set standards for the global gaming industry. It also aims to enhance protection for players by providing greater clarity. “GamCare hopes that the adoption of this code will better enable the gambling public to make informed decisions with regards to their remote gambling participation,” GamCare’s Andrew Poole said.

“The promotion of responsible gambling and the adoption of appropriate safeguards are fundamental to the long term success of the online gambling industry,” RGA’s CEO Clive Hawskwood said. He explained the code is based on industry experience and practice, as well as “the expertise of GamCare.”

The code is based mainly on RGA’s social responsibility code. Still, it took the organizers several months to draft the ideas included. The online gambling industry in the UK is expected to endorse the new code. Customers will be “secure in the knowledge that operators are required by condition of license to protect the welfare and enjoyment of their customers,” Poole said.